It can take advantage of additional filters, too, such as setting minimum distance between two sites, which can help weigh the true market potential and answer how many locations the brand can open in a market without cannibalizing existing sales. Now the real estate team at Tijuana Flats can run comprehensive white space analysis within hours. Tijuana Flats now has the advantage with SiteZeus, a partnership that lets the brand combine the art and science of market planning. Without the right tools, finding the next winning market, determining its potential, and predicting how many above-AUV sites it can support is more intuition-based than data-driven. "While we've used other market planning solutions in the past, SiteZeus is filling a huge gap in our market planning strategy," he added.Īs seasoned real estate teams at large multi-unit brands know, growing beyond existing home markets is extremely challenging. ![]() He said the strategic partnership will assist their experienced real-estate teams to locate high-performing locations and help compound revenue as the brand continues its expansion. SiteZeus showed us that those weren't the best trade areas, and that we would be making a $1 million mistake if we developed there." "It turns out we were ignoring some key factors, and we didn't realize it until we ran the sites in SiteZeus and revenue potentials came back low. "Using SiteZeus we've already decided to pass on two sites we were strongly considering," said Eric Taylor, Tijuana Flats Vice President of Real Estate and Development. ![]() This partnership will allow the restaurant brand to execute its new expansion strategy with A.I.-powered solutions needed to make intelligent, location-based decisions. TAMPA, Fla., J/PRNewswire/ - SiteZeus is pleased to announce its newest partnership with Tijuana Flats, an iconic fast-casual Tex-Mex restaurant with over 120 locations across Florida, North Carolina, Indiana, and Virginia.
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